Distribution
One control plane for every channel.
Decide what each channel sees — products, rates, markets, allocations and access — and change it in real time without redeploying anything.
Definition
What is channel management?
Channel management is the control layer over distribution: which products, rates, markets and allocations each channel can see. Changes apply on the next request rather than requiring a deployment.
How Channel Management works
Control pricing, availability, commission, markets and buyer access in real-time.
Real-time controls
Change rates, access or allocation and see it apply on the next request.
Market rules
Point-of-sale restrictions by country, currency and buyer type.
Allocation management
Protect inventory for priority channels with hard and soft allocations.
Channel analytics
Compare performance across every channel from one view.
- 100K+
- Distribution Partners
- 50M+
- Monthly API Requests
- $2B+
- Inventory GMV Distributed
- 190+
- Countries Covered
- 99.9%
- Platform Uptime
Other ways to distribute
How this works on the platform
The capabilities and inventory this page depends on.
Capabilities
Questions, answered
- What is channel management?
- Deciding what each distribution channel can see — products, rates, markets, allocations and access — and changing it without a deployment.
- Who is it for?
- Any supplier or business distributing through more than one channel, where each channel needs different terms.
- How fast do changes apply?
- On the next request. Rate, access and allocation changes do not require redeploying anything.
- Can inventory be reserved for specific channels?
- Yes — hard and soft allocations protect inventory for priority channels.
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